SEO or search engine optimization makes use of the best-proven strategies towards making business websites appealing to search engines. In turn, this improves the ranking and enables the website for appearance among the top ranking websites on search engine result pages. SEO techniques are classified into two groups:
- On-Page SEO
- Off-Page SEO
On-Page SEO is inclined to the text and content on the pages of your website. It acts as the foundation for your ongoing process of SEO hero. You must concentrate on working on your website and content such that the search engine is able to find your webpage whilst navigating for your websites for a specific access word. This has a noteworthy force on search engine outcomes you ought to make your site as search engine friendly as possible.
The main components included in the on-page optimization are mentioned as follows:
- Page Title
- Tags and Meta Description
- Pictures and Image
- Domain information and URL structure
- Quick loading and user-friendly navigation
- Quality fresh content
- Optimized links both external and internal
On-Page SEO Factors
Web page URLs that are search engine friendly in your site. URLs are present in the inner pages of your site followed by the domain and then the description of your content.
All your optimized meta tags that mainly are inclusive of title, access words, and description.
Internal linking in the site in the midst of the pages. Linking internally must be done wherever there is a requisition such that it is not spammed by Google. Your site must link major pages to your homepage.
Sitemap formation is imperative so that search engines index all your web pages.
Most of the search engines like the content of good quality. There ought to be information rich content that has relevancy and yet-inspired not forgetting the spiders.
Assurance must be given to your HTML code being free from errors and warnings.
Off-Page SEO is concerned with link building factors. This process of search engine optimization hero is ongoing and is requisite of regular new links that are bestowed importance by search engines. In this methodology, if you attain a link of high quality, then your site can be on a higher rank. Link building when done strategically enhances traffic to your website and its niche in Google.
Components of Off-Page SEO
- Link Building
- Social Media Marketing
- Social Bookmarking
Off-Page SEO Factors
Utilization of anchor text in the links wherever there is requisition as per the relevancy. Besides, the text flanking the links ought not to be disregarded.
- Construction of quality links for the purpose of link building that is inclusive of relevance, page rank, and authority sites.
Attainment of link building can be done by the use of social networking sites, forum postings, blog commenting, promotions of article/press release, link baiting, directory submissions, classified ads posting, link swapping with relevant sites and so on.